DFP organizes workshop on Special Outreach Program

DFP organizes workshop on Special Outreach Program

NAHARLAGUN, Feb 13: A workshop of Special Outreach Program (SOP) in priority district on Intensified Mission Indradhanush (IMI), Mission Parivar Vikas (MPV), TB and Leprosy was held by the Itanagar Regional office of the Directorate of Field Publicity, Ministry of Information and Broadcasting, Govt of India at Banquet Hall here today.

While welcoming all, Dr H R Keshavamurthy, Director, Field Publicity informed that Union Ministry of Information and Broadcasting with the support of Ministry of Health and Family Welfare will organize special campaigns with focus on IMI, MPV, TB and Leprosy in high priority districts of the country. These SOPs are being organized in rural and semi urban areas of Arunachal Pradesh this month.

He informed that six districts for TB and 13 for IMI have been identified in Arunachal Pradesh. Different means of inter-personal communication will be used during each programme to disseminate information as well as generate awareness among the people about IMI, MPV, TB and Leprosy, he informed. He sought support and co-operation from all line departments to make the mission a success.

State Immunization Officer Dr D Padung through a power-point presentation elaborated the activities taken under IMI to achieve the target. He, however, said due to tough topography, communication bottlenecks, shortage of manpower etc the desired goal could not be achieved. Now a target of 90% coverage has been set. The modalities for achieving the target has to be worked out for which all stakeholders have to put in their efforts. The lack of awareness/information and myths of adverse event following injection are the hurdles in the success of the mission. To achieve the 90% coverage target now, comprehensive planning, resource mobilization, proper education and information have to be raised, said Padung.

Jt Director cum State Program Officer (National Leprosy Eradication Program) Dr R Das Tabyo also dwelt in length about the activities under the programme. Though there has been success to a great extent and the ratio of leprosy has been brought to 1:10000, there is lot to be done to eradicate the disease in true sense. People are not coming forward because of ignorance and the social stigma attached to it. She hoped that with the help of the PRIs, Education dept, Rural Development dept and others, more education & information can be imparted which will help in eradicating the disease.

IPR Director Obang Tayeng while sharing his experience regarding IEC of such programs highlighted the importance of media in spreading awareness and information. He hoped that through proper dissemination of information the programs can be effectively implemented. He assured full support from the department and suggested the field officers to liaise with IPR officers in the district for the success of the programme.

Field Publicity officers from various districts attended the workshop.

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