North-East runs in 1st Int’l Half Marathon for a Clean India

North-East runs in 1st Int’l Half Marathon for a Clean India

GUWAHATI, Apr 1: Thousands of people from different walks of life and from different parts of North-East today vigorously participated in the 1st International Run of the region ‘Star Cement Bhaag North East Bhaag’ in support of a ‘Clean India’.

Assam Chief Minister Sarbananda Sonowal flagged off the run along with Industry and Transport Minister Chandra Mohan Patowary, Bollywood actress Bipasha Basu and several sports personalities, intellectuals and cine celebrities from Assam including veteran singer JP Das, veteran actor Pranjal Saikia, actor Gunjan Bharadwaj, popular singers Manas Robin and Simanta Shekhar, swimmer Elvis Ali Hazarika, fitness guru Mahadev Deka, mountaineer Anshu Jamsenpa, eminent writer Maini Mahanta, actors Sunita Kaushik, Aimee Baruah, and actor/director Tridib Lahon.

Several elite runners from several countries and from across India participated in this run which had races in three categories – Half Marathon, 10km run and a 4km run. Total prizes of Rs 69 lakh were given out in this great Run. For the first time ever, to encourage participation, a unique concept of 50% discount on groceries was offered by Star Cement to all participants in this run at the Khanapara ground immediately after the run.

Urging people to make cleanliness an integral part of their life style, Sonowal said that a clean, hygienic and healthy North-East is not only important for development of this region but also for the whole country. “I believe this run Star Cement Bhag North East Bhag in support of a clean India will help further in inculcating Swachhta as a habit among the people of the North-East,” the Chief Minister said.

Earlier, welcoming all the participants and guests, Sajjan Bhajanka, Chairman, Star Cement, said “Star Cement has always been an integral part of this land and its people and when it comes to making changes for the good of society, we at Star Cement lead by example. We believe that ‘Bhaag North East Bhaag’ which is North East’s first international Marathon puts Guwahati on the Indian and Global Map of Marathon Running events.”

He added that “Many may argue that until the attitude and mentality of people changes no campaign can clean India. But I salute the spirit of the North East for their enthusiastic participation at this unprecedented level. This speaks volumes for the attitude and mentality of North-East towards Clean India.”

Expressing joy over her participation, Bipasha Basu, the Bollywood sensation also known for her fitness the importance she gives to having a fit and toned body, said that she loves the natural beauty of the Northeast and added that the people of this region are comparatively more conscious about fitness and cleanliness than most parts of our country. She also said this International Run “Star Cement Bhaag North East Bhaag” is a true gift to this spirit of people of North-East India.

Commenting on this great initiative, Sanjay Gupta, CEO, Star Cement, said, “With this initiative, Star Cement has taken a bold step towards generating awareness about cleanliness to enhance the Northeast’s image at the national level and for a great future of our upcoming generations. With this International Marathon, the first time participation of elite international and national runners and the grand turnout of people, we believe, that Guwahati has truly hogged the International limelight.”

Leave a Reply

Your email address will not be published. Required fields are marked *