Itanagar, Apr 27: The WhosThat360 initiative – Oriflame presents Northeast Influencer Yatra witnessed enthusiastic participation in Itanagar, offering new opportunities for youth, women, and aspiring content creators.
The event, held at Rajiv Gandhi University, Rono Hills, drew hundreds of participants, including students, beauty enthusiasts, and emerging influencers. The initiative has been gaining momentum across the Northeast after successful editions in cities like Shillong, Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, and Dibrugarh.
Organised by Red Pixels Ventures Limited in collaboration with Oriflame, the yatra aims to connect local talent with national-level platforms while promoting entrepreneurship and self-reliance.
Speaking on the occasion, CEO of Red Pixels Ventures Limited, Vaibhav Sehgal, said the initiative seeks to empower individuals by showcasing real stories and unlocking untapped talent across the region. He noted that the collaboration with Oriflame combines creativity with purpose to create meaningful opportunities.
The event featured interactive sessions, live beauty masterclasses, and creator auditions. A key attraction was the Oriflame Beauty & Wellness Partner Truck, which provided hands-on experience and insights into skincare, cosmetics, and wellness products.
Participants were also introduced to Oriflame’s Brand Partner Program, offering avenues to start independent ventures, earn flexible income, and build careers in sectors such as beauty, fashion, lifestyle, food, and travel.
Recognised as one of India’s largest regional influencer campaigns, the yatra is playing a vital role in promoting financial independence, especially among women, while bringing Northeast talent into the national spotlight.
With its impactful presence in Itanagar, the initiative continues to inspire a new wave of creator-driven entrepreneurship and innovation across the region.