BASAR, Nov 6: The District Tobacco Control Cell (DTCC), Leparada, organised a District Level Coordination Committee (DLCC) meeting-cum-formal launching programme of the Tobacco Free Youth Campaign 4.0 (TFYC 4.0), initiated under the National Tobacco Control Programme (NTCP), at the DC’s conference hall here today, with Tamo Riba, ADC Leparada, chairing the event.
This year’s campaign, scheduled from October 28 to December 26, aims to strengthen tobacco control measures and raise awareness among young people and the general public about the harmful effects of tobacco consumption, while encouraging the adoption of healthy and tobacco-free lifestyles.
Attended by DLCC members Dr Karmar Dirchi (DMO), Dr Rumto Sikom, DRCHO; Ms. Asunam Perme, CO (HQs), Dr Dagyi Basar, District Programme Officer (NTCP), Mikba Boje (DIPRO), Dakyi Lomri, PGT, GHSS- Basar; Nyabom Bam, ADO; Gego Riba, RO, SP Office, Basar; Nyater Bagra Basar, secretary APWWS- Basar, along with other members of the DTCC, the meeting saw deliberations on the objectives, strategies and implementation guidelines of TFYC 4.0, including the proposed campaign activities and Information, Education and Communication (IEC) initiatives. Discussions also focused on preventing tobacco use among youth, sustaining awareness efforts at the community level and ensuring 100% Tobacco-Free Educational Institutions status through effective monitoring and certification.
Emphasis was further laid on strict enforcement of the Cigarettes and Other Tobacco Products Act (COTPA), 2003, and strengthening interdepartmental coordination to curb tobacco consumption, particularly among young people.
The ADC, while emphasizing the importance of collective efforts, called upon all concerned departments and stakeholders to actively participate in the campaign and extend awareness activities to schools, educational institutions and local communities.
The participating departmental representatives assured their ‘full’ cooperation and support in implementing the campaign activities and promoting tobacco-control awareness within their respective departments and communities. The campaign seeks to bring together various stakeholders in a concentrated effort to protect the younger generation from the harmful effects of tobacco and build a healthier, tobacco-free society.