KHONSA, Nov 9: A one-day awareness programme on Marketing, Branding and Digital Business Promotion Using Artificial Intelligence (AI) under the PM Vishwakarma Scheme was organised at the District Panchayat Resource Centre, Khonsa, Tirap district, with the participation of 85 artisans representing various traditional trades and occupations from across the district.
The programme is aimed at creating awareness about government support for traditional artisans and equipping them with modern marketing and digital business skills.
The programme commenced with a welcome address by Tokung Pertin, Udyam Mitra, who highlighted the role of government initiatives in strengthening traditional livelihoods and promoting self-employment.
Hinium Takum, Chairman, Niumhi Foundation, facilitated the programme and encouraged artisans to avail the benefits of the PM Vishwakarma Scheme and other livelihood promotion initiatives to enhance their skills, productivity and income.
Pura Pyaro, Assistant Director, Branch MSME DFO, Itanagar, briefed the participants on the flagship schemes of the Ministry of MSME, highlighting initiatives related to entrepreneurship development, employment generation, skill enhancement, credit facilities and enterprise promotion.
The technical session on Marketing, Branding and Digital Business Promotion Using AI was conducted by Rohit Sahu, Team Lead, State Level Project Management Unit (SLPMU). He explained the use of AI-enabled tools for content creation, product photography, social media promotion and business development.
The session also covered branding, product positioning, digital storytelling and customer engagement.
He highlighted market linkage opportunities through e-commerce platforms, TRIFED, exhibitions and trade fairs, along with packaging and branding support. The key provisions of the PM Vishwakarma Scheme, including registration, skill upgradation, toolkit incentives, concessional credit and marketing assistance, were also explained.
An interactive session addressed queries relating to training, credit facilities, market access and digital marketing.
Saurabh Chanda, IPPO, conducted a session on digital financial services, highlighting the benefits of QR code-based payments for artisans and micro-enterprises.
He also facilitated on-the-spot registration and onboarding. More than 25 QR codes were generated for participating artisans to promote digital transactions and financial inclusion.
The programme provided artisans with insights into government support, entrepreneurship, digital empowerment and market opportunities, encouraging them to combine traditional skills with modern technology to expand their businesses.
Wangman Wangsu, District Resource Person, also spoke. (DIPRO)