TEZU, Nov 13: A one-day Awareness Workshop on Marketing, Branding and Loan Facilitation under the PM Vishwakarma Scheme was conducted at Amik Matai Ringya Hall here in Lohit district today.
Aimed at familiarizing traditional artisans and craftspeople with the scheme’s benefits and facilitate their access to institutional credit, market opportunities and other support services, the programme saw the participation of 82 artisans representing various traditional trades across the district.
Toyi Raksap, Deputy Director Industries, DIC Lohit, facilitated the programme and urged artisans to make effective use of the opportunities available under PM Vishwakarma and other government initiatives to improve their skills, productivity and earnings.
Pura Pyaro, Assistant Director, Branch MSME DFO, Itanagar, briefed the participants on various flagship schemes of the Ministry of MSME, highlighting opportunities for entrepreneurship development, skill enhancement, employment generation, credit support and enterprise growth.
The technical session on Marketing, Branding and Digital Business Promotion Using Artificial Intelligence (AI) was conducted by Rohit Sahu, Team Lead, SLPMU.
The session focused on equipping artisans with practical knowledge of branding, product positioning, digital storytelling and customer outreach. Participants were introduced to AI-based tools for developing promotional content, enhancing product photographs and promoting their products through social media and digital platforms.
Ojing Taboh, Lead District Manager (LDM), Lohit, conducted a session on social security initiatives, explaining the benefits and enrolment procedures of APY, PMJJBY and PMSBY, with particular emphasis on the importance of nomination. He also demonstrated the Jan Samarth portal/app, through which beneficiaries can check their eligibility for various government-sponsored credit schemes.
Representatives from SBI and CRISIL Foundation sensitized participants on financial literacy and institutional credit, explaining the loan application process, eligibility criteria and documentation requirements for accessing financial assistance. They also responded to queries raised by artisans regarding loan applications and credit facilities.
Chandan Gosural from the Postal Department highlighted the advantages of QR code-based digital payment systems and facilitated on-the-spot registration and onboarding to promote digital transactions among artisans.
Earlier, Yamang Taggu, Extension Officer, DIC (Lohit), highlighted the role of government initiatives in strengthening traditional occupations and creating sustainable livelihood opportunities.
The workshop concluded successfully, reflecting the collective commitment of all stakeholders towards empowering traditional artisans and promoting sustainable livelihood opportunities in the district. (DIPRO)